New Art Communication In The Dıgıtal World And Market Insights In The Context Of Consumption Culture

Abstract

We can talk about the existence of art since the first days of the world. Art has constantly changed and developed in the process of natural development of the world and people. Art in today's age of technology has experienced a rapid change in art in parallel with the change in people's lives and has kept up with the age of technology. With the development of technology, digital art has been formed, art has moved to digital platforms, galleries, museums have started to provide digital services, art markets have started to sell digital. Digital services increased with mass isolation around the world, especially with the covit_19 era, and New Sales platforms were formed with the transfer of art to digital. In this study, it was investigated how New Media(Digital Art) Art and market processes, which are formed as the return of constantly evolving changing technology, change or prioritize change with historical development and changing environments. In this study, Sunday data on the digitalization of art and digital sales will be presented and new formation and future forecast in this field will be examined.