1 Eskisehir Osmangazi University, Faculty of Science, Department of Statistics, Meşelik Campus, Eskisehir
2 General Directorate of Mining and Petroleum Affairs, Ankara
Abstract
The aim of this research is to create a conceptual model outlining the factors that impact the decision to use mobile banking services. The study also evaluates the effect of subjective norms and innovation on the proposed model. Data for the study were gathered from a face-to-face survey conducted with 400 employees of a public institution in Ankara, the capital city of Turkey. The study analysed the relationships between latent variables, hypothesis testing, and model fit using Partial Least Squares Structural Equation Modelling (PLS SEM). The research findings indicate that the proposed model demonstrated satisfactory fit according to PLS SEM fit criteria. Additionally, the study found that perceived benefit mediates the relationship between perceived ease of use and attitude.
Keywords
Mobil banking,ıntention,mediating,multi-grup,moderating
How to Cite
YILMAZ, V., & KİNAŞ, Y. (2024). Factors Influencing the Intention to use Mobile Banking and the Moderating Effects of Subjective Norms and Innovation. MAS Journal of Applied Sciences, 9(2), 383–399. https://doi.org/10.5281/zenodo.11844158
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Yasemin KİNAŞ2